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Brand Philosophy
Next Level User-friendliness

This black and white image shows a watchmaker's hands using tools to meticulously work on a watch movement. The intricate components of the open watch case are visible, highlighting the precision and skill involved.

Next Level User-friendliness

True customer satisfaction.
A part of your life

We believe that our customers should be able to enjoy our products with absolute peace of mind over decades. At The CITIZEN, we are always asking ourselves the same question: “What constitutes genuine satisfaction for our customers?” Our dedicated staff are there to support you as we work to expand and upgrade all the special services that spark customers delight.

This close-up image shows a watchmaker's hands, one gloved, meticulously working on an open watch case with tools. The intricate internal components of the watch movement are visible, highlighting the delicate precision required for repair or assembly.

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This black and white image displays numerous small, intricate watch components laid out on a dark, reflective surface. The shallow depth of field keeps some parts sharp, highlighting the meticulous detail and precision in watchmaking.

Next Level – Precision

This black and white close-up shows watchmaker's tools precisely working on a watch dial. An instrument positions a component over minute markers, highlighting the delicate, precise nature of watch assembly.

Next Level – Quality

This black and white close-up shows a watchmaker's hands precisely working on a watch movement and dial. The hands are positioning or adjusting components, emphasizing the intricate and delicate craftsmanship.

Next Level – Design