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Brand Philosophy
Next Level Design

This black and white close-up shows a watchmaker's hands precisely working on a watch movement and dial. The hands are positioning or adjusting components, emphasizing the intricate and delicate craftsmanship.

Next Level Design

Timeless elegance
transcending fashion

The CITIZEN believes in clean, simple and practical designs. Our aim is to craft watches that people will want to have on their wrists regardless of transient changes of fashion. We want everyone to enjoy our watches in all sorts of situations and occasions.

This close-up features a Citizen watch with a textured black dial and silver-toned case. It shows polished applied hour markers, sleek hands, and a sub-seconds dial at 6 o'clock, highlighting its sophisticated and precise design.

A simple, beautiful dial

The CITIZEN is all about simplicity, lucidity and purity. For a practical watch that you use on a daily basis, the crucial qualities are readability, usability and enduring elegance. We deploy a range of techniques to achieve maximum readability. For example, the indexes on the dial have chamfered edges on both sides. Because their multiple facets catch the light, they are highly visible from any viewing angle. The hands, meanwhile, are also chamfered but have a matt finish. The resulting sense of depth delivers enhanced legibility as well as imparting a certain air of luxury and sophistication. Simple forms never go out of style: That is the deep-rooted design concept of The CITIZEN.

This split image depicts textile processing. The left shows a worker pulling long, wet fibers from a large vat. The right shows hands rinsing light-colored fibers, highlighting stages of dyeing or material preparation.

Photo left / Akihiro Yamanaka – Photo right / Mitsu Maeda

The soft and subtle textures
of a washi paper dial

Eco-Drive is a CITIZEN proprietary technology that powers watches using light as its sole energy source. Because Eco-Drive watches all have a solar cell beneath the dial, CITIZEN has conducted extensive R&D into different materials for dials. For The CITIZEN, we liked the idea of using traditional handmade Japanese washi paper. For hundreds of years, washi paper has been used as a light softener in paper sliding doors, floor lanterns and hanging lanterns. We chose Tosa paper—one of the three great washi papers of Japan and a government-designated official craft product—for the dial.

While admitting light through the gaps between the fibres to power Eco-Drive, the appearance of the washi paper itself changes depending on the angle at which the light strikes it. You will never tire of looking at the thousand faces of the Eco-Drive washi dial model, a richly expressive masterpiece unique to The CITIZEN.

This close-up abstract image features a textured, dark blue or grey surface angled across the frame, likely a fabric or industrial material. It appears to be moving over a blurred, dark circular object, suggesting a process of winding or feeding material

Photo / Akihiro Yamanaka

This close-up showcases a sophisticated Citizen watch with a vibrant blue, textured dial. It features polished silver-toned hands and applied hour markers, a date window at 3 o'clock, and the Citizen logo with an eagle emblem, highlighting its elegant de
This image features a sleek Citizen watch with a black dial and a polished silver-toned case and metal bracelet. It has clean, modern applied hour markers and slender hands, exuding a minimalist and sophisticated aesthetic.

The sapphire glass with anti-reflective coating has an exceptionally low refractive index. You will forget that there is any glass there at all.

More than a watch.
A tactile and visual delight

Of all aspects of design, readability is the one that The CITIZEN takes most seriously. For us, the pursuit of quality and the pursuit of practical usability are one and the same thing. That is expressed by touches like the chamfered hands and the sapphire glass with a low refractive index and anti-reflective coating that make seeing the time easy, whatever your viewing angle. In addition, we have worked to give the band (which after all accounts for most of the surface area touching your wrist) such a natural feel that you will barely be conscious you are wearing it. The trifold push button clasp makes taking the watch off very smooth and slick. As you go about your life, we want you to enjoy your watch through your senses of both sight and touch.

This close-up side view of a watch highlights its brushed metal case and polished bezel, with a textured crown featuring an emblem. The subtle curves and fine finishing are prominent against a dark background, emphasizing its robust yet elegant design.

An experienced craftsperson has devoted a great deal of time to polishing every one of the faces of the case. A wonderfully well-balanced sheen is the result.

This close-up features a polished metal watch bracelet with a visible 'CITIZEN' logo on its clasp. The intricate links and release mechanism are sharply detailed against a dark background, highlighting the quality and craftsmanship of the watch band.

It’s so comfortable you’ll feel as though you’re not even wearing a watch. The band has a trifold push button clasp.

This black and white image displays numerous small, intricate watch components laid out on a dark, reflective surface. The shallow depth of field keeps some parts sharp, highlighting the meticulous detail and precision in watchmaking.

Next Level – Precision

This black and white close-up shows watchmaker's tools precisely working on a watch dial. An instrument positions a component over minute markers, highlighting the delicate, precise nature of watch assembly.

Next Level – Quality

This black and white image shows a watchmaker's hands using tools to meticulously work on a watch movement. The intricate components of the open watch case are visible, highlighting the precision and skill involved.

Next Level – User-friendliness

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