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The CITIZEN
Brand Philosophy

This black and white image shows a lone Kazakh eagle hunter on horseback in a vast, snow-covered landscape. The hunter holds a large eagle aloft. Distant mountains and sparse trees complete the desolate, yet majestic scene, capturing a timeless tradition

The CITIZEN tirelessly pursues four ideals in its quest to become an integral part of your life.

This black and white image displays numerous small, intricate watch components laid out on a dark, reflective surface. The shallow depth of field keeps some parts sharp, highlighting the meticulous detail and precision in watchmaking.

Making watches with minimal deviation

Next Level Precision

Your watch should be an integral part of your life, a companion. That is why The CITIZEN sees telling accurate time as its key mission. It wants to mark each individual second of your life with greater purity and prcision than any other watch. With both Eco-Drive and mechanical movements, our untiring quest for greater accuracy is ongoing.

This black and white close-up shows watchmaker's tools precisely working on a watch dial. An instrument positions a component over minute markers, highlighting the delicate, precise nature of watch assembly.

At every Stage, a refusal ro compromise

Next Level Quality

As one of just a handful of manutactures worldwide, CITIZEN makes every part of ist watches in-house. Assembling The CITIZEN watches demands extraordinary skill. That task is performed by our watchmaking Meisters, master craftpeople whose finely-honed instincts breathe life into products. in our quest for greater elegance and accuracy, we work ceaselessly to improve every individual technology and every component of our watches.

This black and white close-up shows a watchmaker's hands precisely working on a watch movement and dial. The hands are positioning or adjusting components, emphasizing the intricate and delicate craftsmanship.

Timelss elegance transcending fashion

Next Level Design

The CITIZEN believes in clean, simple and practical design. Our aim is to craft watches that people will want to have on their wrists regardless of transient changes of fashion. We want everyone to enjoy our watches in all sorts of situations an occasions.

This black and white image shows a watchmaker's hands using tools to meticulously work on a watch movement. The intricate components of the open watch case are visible, highlighting the precision and skill involved.

True customer satisfaction. Genuine customer delight.

Next Level User-friendliness

We believe that our customer should be able to enjoy our products with absolute peace of mind over decages. At The CITIZEN, we are always asking ourselves the same question: "What constitutes genuine satisfaction for our customers?" Our dedicated staff are there to support you as we work to expand and upgrade all the special services that spark customers deligt.

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