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A story of skillful hands,
crafting the next ideal.

About

The hand that makes the washi for the dial…
The hand that inspects the materials…
The hand that sketches the design…
The hand that assembles the watch…

Aspiring to be an integral part of your life.

In the pursuit of the next ideal in timekeeping,
The CITIZEN has a passion for making beautiful things.
The living embodiment of superior craftsmanship,
Our watches pass through a succession of skilled hands
Before reaching their ultimate destination:
the wrists of the wearers.

In Hand to Hand Story,
We highlight all the expert hands,
So dexterous, sensitive and thoughtful,
Required for the complex process of watchmaking.

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Next Level Design

Creating a new aesthetic that looks fabulous on the wrist.

Design development of the Eco-Drive with Annual Accuracy of ± 5 Seconds Washi Paper Dial Models.
Citizen Watch Co., Ltd.

As a brand that believes in designs that are at once innovative and universal, The CITIZEN seeks to craft watches that people will want to wear regardless of transient changes in fashion. What sort of thinking and meticulous attention went into the design process? We spoke to Chief Planner Takayuki Ichikawa and Designer Sota Okumura.

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Next Level Quality

It’s not only about accuracy.
It’s the sensation, the feeling.

Developing Mechanical Models Caliber 0200/0210.
Citizen Watch Co., Ltd.

The challenge we have set ourselves is to keep making mechanical models of ever greater accuracy and elegance. What sort of ideas and enthusiasms drove the creation of the Mechanical Model Caliber 0200 and the Caliber 0210? We spoke to Kenji Tsuchiya, the engineer in charge of their development.

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Next Level Quality

Breathing life into watches, with a skill and sensitivity measured in microns.

Assembling the Mechanical Model Caliber 0200/0210.
Citizen Watch Manufacturing Inc.
Citizen Minami-Shinshu Watch Studio

Assembling the Mechanical Model Caliber 0200/0210 demands an extraordinary level of skill. Our specially accredited Watchmaking Meisters need to deploy all their skill and sensitivity to bring these watches to life. We spoke to Super Meister Hiroko Arai and Meister Misato Kobayashi who are personally responsible for the all-important process of assembly.

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Next Level Design

Truly one-of-a-kind brilliance, born of tradition and technology.

Sunago-maki Washi dial
URUSHI SAKAMOTO

Meet the craftsman who is creating truly one-of-a-kind watch dials by sprinkling Tosa washi paper with flakes of gold and silver—all while carefully maintaining the light-transmittance level Eco-Drive requires. We spoke to Asao Sakamoto of URUSHI SAKAMOTO who has a long history of co-developing products with CITIZEN.

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Next Level Design

A thousand years of craft and legend come to life in a watch.

Tosa Seicho Dial
Osaki Paper

Tosa Seicho paper is used for the dials of The CITIZEN Eco-Drive models. Light permeable while also allowing for beautiful colours, Tosa Seicho paper is a designated Intangible Cultural Asset in Japan. We interview Akari Kataoka, the fourth-generation head of Osaki Paper, and the sole heritor of the traditions and techniques of making Seicho paper.

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Next Level Design

Skill and passion concentrated into just 0.02mm.

Tengu-jo Dial
Hidakawashi Co., Ltd

Light permeable and capable of being dyed the most gorgeous colours, Tengu-jo paper, an ultra-thin washi, is used for the dials of The CITIZEN Eco-Drive . We spoke to Hiroyoshi Chinzei, the fifth-generation head of Hidakawashi, the company responsible for making this ultra-thin paper.

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Next Level Design

All the beauty of Japan…
On your wrist.

Hand-dyed Indigo Washi Paper Dial
Watanabe’s

A hand-dyed indigo washi paper dial created in collaboration with a company based in Tokushima prefecture in Shikoku , the heartland of Japan’s indigo tradition. Founder Kenta Watanabe, who tackled the challenge of repeatedly dipping the thin Tosa washi into a vat of natural dye, tells us about the manufacturing process and his thoughts on the craft of indigo dyeing.

Brand Philosophy
Crafting the next ideal
The CITIZEN

Next Level Precision
Making watches
with minimal deviation
Your watch should be an integral part of your life, a companion. That is why The CITIZEN sees telling accurate time as its key mission. It wants to mark each individual second of your life with greater purity and precision than any other watch. With both Eco-Drive and mechanical movements, our untiring quest for greater accuracy is ongoing.

Next Level Quality
At every stage,
a refusal to compromise
As one of just a handful of manufactures worldwide, CITIZEN makes every part of its watches in-house. Assembling The CITIZEN watches demands extraordinary skill. That task is performed by our watchmaking Meisters, master craftspeople whose finely-honed instincts breathe life into the products. In our quest for greater elegance and accuracy, we work ceaselessly to improve every individual technology and every component of our watches.

Next Level Design
Timeless elegance
transcending fashion
The CITIZEN believes in clean, simple and practical designs. Our aim is to craft watches that people will want to have on their wrists regardless of transient changes of fashion. We want everyone to enjoy our watches in all sorts of situations and occasions.

Next Level User-friendliness
True customer satisfaction.
Genuine customer delight
We believe that our customers should be able to enjoy our products with absolute peace of mind over decades. At The CITIZEN, we are always asking ourselves the same question: “What constitutes genuine satisfaction for our customers?” Our dedicated staff are there to support you as we work to expand and upgrade all the special services that spark customers delight.

 

Brand Philosophy

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