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The CITIZEN
About

This black and white image shows a lone Kazakh eagle hunter on horseback in a vast, snow-covered landscape. The hunter holds a large eagle aloft. Distant mountains and sparse trees complete the desolate, yet majestic scene, capturing a timeless tradition

Since ancient times,
eagles and humans have lived and worked together.
Raised by a single master, eagles are loyal.
And with their superior vision and clarity,
they are always chasing their next prey
into the far beyond.

The CITIZEN is like an eagle.

It never stands still.
It challenges the unknown
in pursuit of the next ideal in timekeeping.

Designed as far more than a timepiece,
The CITIZEN aspires to be an integral part of your life.

The eagle mark on every timepiece symbolises
this quest for true partnership.

Crafting the next ideal
This image shows a close-up of a Citizen watch dial. It features a deep green, textured face with polished silver-toned hands and applied indices. A date window is at 3 o'clock, with the Citizen logo and eagle emblem above.

The eagle mark: a symbol of a twin commitment

The symbol of The CITIZEN is an eagle with its wings spread wide. With their extraordinarily powerful eyesight, eagles can spot their prey from as far as 1,000 metres away. The eagle is thus a symbol of foresight and action based on a clear vision of the future. Since ancient times, the eagle has also worked in close partnership with humans.

It was these attributes that led us to adopt the eagle as the emblem of The CITIZEN’s twin commitments of “always looking ahead and pursuing the ideal” and “becoming an integral part of users’ lives.” The eagle mark is discreetly stamped on the dial, the crown and other parts of the watch.

This image features a classic silver-toned Citizen pocket watch from 1924, suspended by a braided black fob. The watch has a white dial with clear black Arabic numerals and a sub-seconds dial, exuding vintage elegance.

History
The trajectory of The CITIZEN.
Crafting the next ideal

This black and white image depicts a majestic bird of prey, likely a vulture or condor, soaring against a dramatic backdrop of snow-covered mountains. The steep, rugged terrain emphasizes the bird's powerful flight and the desolate beauty.

Brand Philosophy
The CITIZEN tirelessly pursues four ideals in its quest to become an integral part of your life.

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